Thursday, June 13, 2013

Catching Up With The CEO Of Kikwear Industries



Here we go again, a trip into the inner workings of Kikwear, Inc. Things are going great for the company and our fan base is growing bigger every day. I recently got to Interview the CEO Alex Berenson to see how things are going with the company, the support teams and most importantly our fans.

Inkkie: It's been several months now since the Kikwear re-launch, how are things going for the company? Anything we should be getting excited to see coming down the line?

Alex: Since our Kikwear brand re-launch in December of 2012, the goal has been getting the brand name back out there into the forefront of the EDM community. The old skool fans are stoked to have us back, and the goal for Team Kikwear has been to educate the new generation of ravers about our iconic standing in the scene. Of course, the most important element here is the gear and everyone buying it at www.KIKWEAR.com is supremely psyched when their order arrives! The line is still young in its development which is brand new to literally thousands of ravers around the world so we need to keep up with our guerrilla marketing approach which is working very well. There are a lot of epic new styles in the Kikwear pipeline which will continue to roll out through 2013 and into 2014 as well. 

Inkkie:  How are things going with the Kikgirl line relaunch? When can we expect to see the line available and what can we expect to see offered?

Alex: The Kikgirl reboot is coming, however it has taken longer than anticipated due to the nature of the production for a girl's line. Everything has to be perfect with the fit, trims and style line details. We aren't dropping it on Kikwear.com until we're 100% satisfied, but the wait will be well worth it. The initial line will consist of pants, skirts, tops and accessories. Once we get a quick read on what's hot in the collection, we're prepared to add to it in short order. The EDM girls are going to be fired up and we're extremely eager to launch the brand again. As for the drop date, we aren't prepared to announce it quite yet. The wait will be well worth it though and stay tuned for updated info as we get closer to the launch.

Inkkie:  Festival season is on the way, got any plans in the works for Kikwear involvement? How's the Back in Action tour going?

Alex: The Back In Action tour has been sick! This has been our primary way of getting our old and new fans on board with Kikwear Industries. What has been great is that we've sponsored events that are both big and small---some in major cities and others in smaller markets that have a vibrant EDM scene. It's really important that we spread the tour all over the country. Kik is really geared up for Festival season too as we're sponsoring a couple such as the Midwest Wonderland Music Festival in Chicago and Farm Fest in New Jersey. We also have a bunch of Team Kikwear members heading to EDC Vegas to promote Kikwear like crazy. We're not a sponsor of EDC, but our team will be out there in a massive
If you are at EDC Vegas, be on the lookout for the new 2 sided fliers
way. 

Inkkie: It seems like Kikwear is everywhere on the web now. How has social media changed the way business is done since the 90's. What is it like seeing all of the feedback and support out there in cyberspace?

Alex: Kikwear has made a huge impact on the web without question. We've been getting great traction and new fans daily to our FB page at Facebook.com/Kikwear while launching new social media platforms such as Instagram, Tumblr, and our You Tube channel coming next. We have been asking our fans and Team Kikwear to tag Kikwear's FB page with Kik pics and hashtag #Kikwear for their Instagram. All of that combined with the number of amazing EDM events we're sponsoring has really given us major internet coverage. We owe the event promoters a lot of credit for this as well because they are doing a fabulous job of promoting the parties we're sponsoring. This is a team effort and everyone is doing their part. 

Inkkie:  Any new additions coming to the Kikwear DJ team? How many DJ's are on-board the team now? 

Alex: The Official Kikwear DJ Team consists of 15 artists including Zoe VanWest who isn't a DJ, but is fully sponsored by Kikwear as a Happy Hardcore vocalist who puts on an insane live show. They've done an unbelievable amount of work to help push our brand and various social media initiatives and we've supported their careers 100% so this has been great for us and them. We are planning to add one internationally known female DJ to the team soon, so stay tuned on that. She's going to add another dimension to our incredible crew and fit in perfectly with our family. I'm also keeping a close eye on some of the DJ's who are currently on the National Street Team.
Members of the Australian Kikwear Street Team out and about

Inkkie:  How is the street team doing? What is it like having such a large group of kikwear fanatics out there on the scene?
Alex: With regard to the Street Team, there's just no way we would have this much global exposure without them. I can't say enough about how much they love our company and the EDM community. Everyone on Team Kikwear does something special and they've all got a different role. They've got complete autonomy, but do have a basic play book on how to best promote Kikwear via our social media platform and representing our gear at events. Our team has a gigantic presence in the States, but we also have a team in Canada, Australia, Germany and we're working on other European countries now. 

Inkkie: How excited have fans been in regards to the stickers and fliers passed out by the street team?
Alex: The stickers have been showing up everywhere and our fans love getting them with their Kikwear.com orders. It's awesome to see photos of them on laptops, bumpers, phones, DJ equipment, and in some really crazy places. Our new fliers are just getting out there now to Team Kikwear and events that we're sponsoring. The first one since our re-launch is outstanding and designed by our art director Robert VanWest. We'll be breaking with new fliers throughout the year so this is something we plan on continuing and hope our fans collect them. 
Me: With the Kikwear Instagram and Facebooks getting the exposure they have how have you felt about the fan submissions that are coming in? 
Alex: Our social media platform in general wouldn't be working as well as it is without the participation from our fans. They make it really tick and keep it fresh. We encourage our fans to post Kik pics to their own FB pages and tag Kikwear. We also love that people are submitting content for our Tumblr page and hash tagging #Kikwear for their Instagram. All of this action is making our web presence really visible and we're stoked that so many people around the globe have embraced it. 
Me:  How would you sum up the past year in one sentence?

Alex: This past year has been humbling, exciting, awesome, epic and a complete team effort from the Kikwear family----Rave on and P.L.U.R.R

Tuesday, March 26, 2013

Kik It In Style


Designed by famous graffiti artist Doze Green
Kikwear, Inc. is at it again. Things are picking up and phatts are shipping all over the world for the California based clothing company. This summer we can expect to see great things from the company as well as a truly original women’s line with the re-launch of the sister line Kikgirl. I recently had the pleasure of once again getting an incredible interview with the man in charge, CEO Alex Berenson, to get a little more insight into his experiences with the company and a glimpse of what you can expect to see in 2013 and on from Kikwear, Inc. So here we go with the third instalment of the Kikwear chronicles, join me on a trip into the mind behind the line.

I wanted to start this a bit differently than previous interviews with Alex. I feel it's important to get a little history to have a better understanding of how Kikwear came to be so let’s start with a bit of a history and then well get to the future of Kikwear.

Resident DJ Rafer Rawb knows how to keep his 
Kikwear Phatties looking great
Alex has been fortunate enough to have worked for himself since high school, teaching tennis during his summers. After graduating in 1987, Alex attended San Diego State University and studied Business Finance. Four years into his planned 5 years of college education (1991) his best friend and the co-founder/Kik partner, Gregg, came to Alex with a plan. This plan lead to the first Kik style called “Longy's”, a breathable, plush back band, knee length boxer. With the birth of Longy's came an array of patterns and fabrics including plaids, stripes, and solids so there was a huge variety to choose from. As any guy that has had to deal with the hassles and discomfort of an inferior boxer will tell ya, these things were basically the “Rolls Royce of Boxer Shorts.” Instead of heading back to SDSU to finish up his degree, Alex chose to stay in Los Angeles to start Kikwear and wrap up the courses he needed to earn his degree. Alex continued taking night classes at various local colleges, Cal State L.A., Cal State Northridge and Santa Monica City College. After travelling for a year between multiple colleges he was still unable to find courses that would satisfy the requirements for the upper level finance classes he needed to graduate and ended up 9 units shy of his degree. But having started Kikwear at the age of 21, I think most of you would agree that in the 22 years Alex has run the company, he may have learned a bit more than those 9 units would have ever taught him.

Me: We've seen the explosion Kikwear has seen in popularity in the EDM scene, but what's next for the company?

Zoe VanWest sporting her Kik 69ers for a photo shoot
Alex: Kikwear re-launched last December and the timing was perfect heading into 2013. The EDM scene has indeed exploded globally and it seems the one thing missing was an iconic clothing brand for the old skool and new generation of ravers to have new gear they could proudly wear and support. We opened the doors in 1991, but there was a huge gap that our product wasn't out there in the scene. Now that we're back in action, we've started to reach the massive number of ravers around the world. What's next? Well, we're going to continue building the Kikwear brand with new styles, colors and there's a ton of excitement about that. However, the next big corporate move is the reboot of Kikgirl. We're fired up to bring this brand back and it seems that a lot of girls are ready for it too. Zoe VanWest designed some awesome gear and Rob VanWest is leading the way with the KG graphics.

Me: Can we expect to see some sweet casual clothing coming in the near future? Personally, I loved the classic button ups and was wondering if we might be lucky enough to see a return of those?

Kikwear Street Team Leaders of Atlanta, GA. 
Ricky Trentini and Desiree Chomenko

Alex: We do plan on expanding the Kikwear brand this year and into 2014 with a broader base of styles. We know that the ravers love the Kik phatties, but we've also had a ton of business on our new 23" micro-suede cargo pant. We plan to continue launching new phatts, but also add some smaller leg opening styles such as 23" and 26" denims that are in development now. As for other categories like button down shirts, we still haven't decided on how quickly we want to introduce gear in that arena. There is so much we can do with both the Kikwear and Kikgirl brands that we're mulling over. Let's just say that within the next year or so, both brands will be expanding their offerings in order to hit a bigger consumer space while staying true to our EDM roots.

Me: Any big projects in the works? Are we going to be waiting with baited breath for some festival sponsorship or major events?

Alex: Kikwear is continuing to sponsor events all over the country and Canada. As we approach festival season, it's possible that we're going to participate in some of them. We aren't really divulging that info just yet, but we are talking to a lot of festival event promoters. We also hope to sponsor events in Europe and Australia down the road.

Me: What's your favorite part of being CEO at Kikwear?

Alex: My favorite part of being the CEO of Kikwear is far and away interacting with all of the amazing people in the EDM community. I love talking to our fans on FB, street team members, Kik DJ's, event promoters and so many amazing individuals that have become part of the Kikwear family.  It's pretty awesome getting to know so many amazing people in this scene around the world and developing close relationships with them. I'm very hands on, so I've had the pleasure of working closely with a vast number of extremely talented and dedicated people. I get a huge thrill from that interaction that wouldn't be attainable if I didn't put myself out there.

Me: How do you juggle being the CEO of Kikwear with being a husband and father? Does it get overwhelming at times?

Alex: The dynamic of being so close to the Kikwear action and being both a husband and father to three amazing young children and incredible wife has been interesting. It's sometimes tough to shut off the electronics when I get home from work, and I'm trying to find a good balance with that. Since I'm in charge of all the FB content and moderate the page there are messages or time line posts coming in constantly. Often times, I need to answer questions or help someone that wants a suggestion on something to purchase at Kikwear.com, so this is a work in progress. The EDM community has a different schedule than me at times. And if a potential customer posts a question that isn't immediately answered, he/she can get upset which is understandable. I do my best to address everything in a timely manner, but occasionally something slides to the next day.

Me: What can we expect to see with the next line that will be hitting the site? Can we expect new colors (I love my classic olive green phatties) and fabrics?

Alex: We are adding fresh new colors and styles in April that will primarily consist of t-shirts, head wear and accessories. The next wave of new pant colors and styles will be hitting Kikwear.com in May-July. Pant production takes significantly more time than the other categories we're currently offering.

Me: What have you heard from the fans as far as feedback?

Kikwear kandi cuff made by East Coast Street
 Team Leader Laurie Forte

Alex: The feedback from our fans and customers has been overwhelmingly positive!  They are just thrilled that Kikwear is back and available again while Kikgirl is gearing up for her big re-launch in 2-3 months. I think the overall excitement that we're back is amazing and we will continue to support the EDM community because we absolutely love it and all of the people who make this great movement tick. It's all about freedom of expression and P.L.U.R.R

Many thanks to Drew "Inkkie" Ross, our outstanding and loyal National Street Team leader of New Hampshire for asking me these questions for this blog piece. I hope you got some more insight into Kikwear Industries after reading this.

As always it has been my pleasure working with Alex to bring the many Kikwear fans out there another hearty dose of Kikwear knowledge. Big things are in the works and with a dedicated man at the wheel don't expect this ride to end any time soon. Thank you everyone out there that has supported Kikwear over the years and big props to my Kikwear Street Team family. Without dedicated fans this wouldn't be possible. And this has truly been a dream come true for me. Remember to be safe out there and keep the spirit of the scene alive. Live for tomorrow but dance like it may never come.

P.L.U.R.
Drew 'Inkkie' Ross

Tuesday, January 8, 2013

2013: The Phatts Have Landed



So we are just a week into 2013, and for Kikwear, Inc. big things are already underway.  The re-launch of Kikwear in late 2012 went off huge, the Back in Action Tour is rolling through the country like a freight train full of good beats and killer clothes, and things are gearing up for the Spring/Summer re-launch of the Kikgirl line.  As the New Hampshire Street Team leader, the past few months have been very rewarding to say the least. I've seen the social media feedback explode, but for me it has been all about the one on one face time I've enjoyed with so many unique individuals. Each and every one of us share a common theme which is a passion for the music. Every event I go to, I meet people that can't get over my kustom Kiks, and want to know where and how to score a pair. Through this, I was able to hype so many people up about the re-launch, and on NYE the ravers in their Kiks were out in full force which was a truly fantastic sight to see kicking off the new year.

The "Glowstick Ninja K" designed by company 
art director Robert VanWest, has quickly become
an iconic fan favorite
I soon there after approached Alex Berenson (CEO of Kikwear Inc.) for his reaction to the Kikwear re-launch and the future plans for the company. As all of the Street, Dance, and DJ Teams know, we are a family dedicated to our fans. In addition, the folks at the Kikwear, Inc. HQ have been pivotal to this success.
Each and every one of us owes the company a gigantic thank-you for supporting the EDM movement, spreading the good word, and giving us your feedback.

So thank-you for everyone out there that believed in Kikwear's revival. This one’s for you... so read up, tie on your dancing shoes, and put on your Kik phatties.

Me: What did you expect to see for a response to the news of the Kikwear re-launch? How did the actual response compare? 

Alex: To be perfectly honest, I didn't know what to expect when we released the news that Kikwear was going to re-launch. I personally spent several months researching the EDM scene to gauge its reach as we needed to make sure it was both a national and international movement before making our move. As I engaged with our Facebook fans on a more regular basis, I started getting a very positive feeling about how the re-launch would be received. During this initial “feeling out process” we were also building a National Kikwear Street Team. The members did an amazing job of spreading the news all over the social media space, and at that point I knew we had a solid entry point to return back to this very special scene. The actual response far exceeded my expectations, and now that the line is available at www.kikwear.com we’re getting a lot of love both in the States and from countries abroad. We're happy with the first line, but we’re diligently working on new styles and categories that will be introduced as they come out of production. The Summer line is going to be amazing!

Me: With the early success of the Kikwear re-launch, what have you been seeing and hearing with regard to the Kikgirl?

Zoe VanWest, designer for Kikgirl rocking out at Anime Dreamland,
Kikwear's official Minnesota Re-Launch party
Alex: We wanted to wait for the right time to announce the Kikgirl re-launch in order to keep the focus on Kikwear. The reason we’re bringing Kikgirl back is due to tremendous demand as it was a very successful brand in the ‘90s just like Kikwear. The other primary reason for the Kikgirl reboot is that even though a lot of girls are buying Kikwear, they want a line with the EDM vibe, but that fits like a women’s brand should. Our goal is to stay true to our roots with updated old skool styles, but also introduce brand new styles. We’re sticking to the Kikwear playbook for this new collection that we plan on dropping in Spring or Summer of this year. It’s going to be awesome and appealing to many people with differing tastes. 

Me: What has it been like to work with a National Street Team as well as a Dance Team and sponsored DJ’s?

Jimni Cricket, Kikwear's Officially Sponsored DJ knows how to Kandi Rave in style
Alex: Working closely with Team Kikwear which consists of the National Street and Dance Teams in addition to the Officially Sponsored Kikwear DJ team has been nothing short of incredible! They have helped bring back our line to thousands of people and helped us reach the new generation that didn't know who Kikwear or Kikgirl was in the '90s. I've enjoyed the experience immensely as I've been able to get great information about the scene on a myriad of levels. Team Kikwear is incredibly loyal to our company and has promoted our brands and officially sponsored events to literally thousands of people around the world. Further, there have been a handful of dedicated FB groups that have spawned from our re-emergence into this exciting arena. In short, Kikwear Industries would not be this far along in our mission without our dedicated teams working as hard as they do.

Me: What are some of your future plans for the company this year?

All of you people from the Mile High city, be sure to make it out to
Heart Beatz on February 15th. for the Official Kikwear Denver Re-Launch Party
Alex: 2013 is going to be a VERY exciting year for Kikwear, Inc. We will be building the Kikwear brand, re-launching Kikgirl, and continuing to push forward on our "Back In Action" event tour across the States and Canada. We're developing some insane new product for Kikwear and solidifying the Kikgirl re-launch line simultaneously. There is a ton of excitement here at the Los Angeles HQ and our staff is fired up! We're also talking about some exciting things for the back half of 2013 which will be announced on our Facebook.com/Kikwear page as the news is ready to become public. In addition, we're really hyped on continuing to develop our Soundcloud.com/Kikwear page which has been steadily growing with new followers every day. It's a great platform for us to hear a lot of great music from DJ's around the world, while discovering new talent.


Me: Is there anything else that we haven't covered which you would like to tell the Kikwear fans out there?

The new Kikwear.com is live so get over there ASAP and check out the 
brand new line of clothing, accessories, and gift certificates!
Alex: I would like to conclude by saying that this re-launch has 100% been a team effort. There isn't a single person in our organization who made this happen. It was a major undertaking that required a collective effort by Team Kikwear. We've brought hundreds if not thousands of people together and many new friendships have been formed. Our message of P.L.U.R. has taken form and will continue to moving forward. If you haven't taken a spin through the new Kikwear.com website please check it out so you can see the complete 
re-launch line.

There you have it from Alex Berenson himself. It is all of you that made this amazing journey a possibility. There are big things ahead for this incredible company, and don’t expect them to lose steam anytime soon. It’s not going to stop till every raver, kandi kid, breaker, shuffler, hustler and rocker know the name so watch out cuz the age of the phatt is finally here.

-Drew 'Inkkie' Ross

Friday, October 26, 2012

Kikwear Industries: (re)Rise of the Phatts



Kikwear Industries: (re)Rise of the Phatts

Attention all breakers, jumpers, ravers and freaks Kikwear, Inc. is back with a mission and you should be excited. For those who aren’t in the know Kikwear was a staple of old school rave fashion and is re-launching with an all new line this winter. Notorious for their wide leg pants (phatts) and commitment to quality expect to see the scene sporting a whole new look once the line launches. Could this harbor the end of skinny jeans? With an unbeatable blend of comfort and durability Kikwear has long been a favorite of the collective community that made up the 90’s rave scene. They are looking to come back and remind us all why that pair of Kiks were always our most loved. Maybe like me they are long lost or you always longed for a pair but never were lucky enough to own a pair. I’ll tell ya’ what though, the new ones I got are as comfy as I remember and can make it through hours of bass pounding glory while still staying cool. With a small sampling of some of their classic styles check out www.kikwear.com to get a pair now, and be the first to get a pair when the line re-launches later this winter.

Talking with Alex Berenson, co-founder and CEO of Kikwear, Inc., I got to get a special glimpse into the past and future of this ultra-comfy line and the company. Founded in 1991 by three partners (one of which is no longer with the company) Kikwear took the scene with force. It seemed like everyone was rocking their customized Kik phatts (and there were plenty of brands to choose from at the time). I personally can’t wait to see what this new line is going to treat us all to.

So now onto the goods, the low down on the things that made this re-launch happen and some fond memories of Kikwear past. Three simple questions are all it took to get a nice glimpse into the past, present and future of Kikwear, Inc.

Me: After seeing the presence of Kikwear in the old rave Culture, what are you hoping to see with your involvement in the new booming culture that has sprung up in the recent years?
Alex: “When the Kikwear & Kikgirl brands were hot in the 90’s Kikwear, Inc. wasn’t too involved with the ancillary elements of the scene. Our focus was 100% on keeping up with the demand for our pants and breaking with new styles all the time. We were a highly sought after pant resource for specialty and national chain store accounts so we were entrenched in design and production. There wasn’t a social media presence whatsoever which meant that we were focused on what our company reps and buyers wanted.
Today is an entirely different climate. Kikwear realized that a re-launch was not only feasible, but also very much wanted by the current rave & EDM community. I did some general research about the various elements such as the music, dance, and of course the fashion that was synonymous with the general scene. From there, I jumped back on the Kikwear Facebook page and started talking to our fans. The fan base started growing and began telling me what was missing from a clothing perspective. In this new and exciting movement, we plan on positioning Kikwear not only as a pant maker for the party enthusiasts. We’re also developing a national street and dance team that is helping the company tremendously. They’re constantly promoting the Kikwear reboot happening this winter. The Street team is comprised of so many different types of people so we’re getting great information. On our second tour in this exploding scene, we plan to be much more closely involved with key events as sponsors. Further, we are targeting the DJ’s who are creating amazing music for the dance community. We support them tremendously which is something we didn’t do in the 90’s. Another major difference between Kikwear in the ‘90s and Kikwear today is that we’re not wasting time on styles that simply don’t mean anything. In other words, don’t expect to see Kikwear to be selling a lot of shirts or jackets. People want Kikwear pants, t’s, and hoodies. It’s a simple formula that we’re going to adhere closely to.”

Mmmm, if those hoodies are like the pants I may never need to buy clothes again. I will live in them. It’s refreshing to see a company that knows exactly what they and their fans (not target market, but true die-hard fans) want. I’ve been waiting for this re-launch since the day I was informed I couldn’t get my Kik fix any longer back in the day and I know there are plenty more like minded individuals out there.
Alex is also really excited about the number of events that Kikwear is already sponsoring. With events all across the nation with the Kikwear name behind them get ready for some massively good times and banging beats. I’m personally very excited to be attending Holiday Cheer, an awesome charity event to raise money to buy toys for children at the Willis Center homeless shelters throughout Massachusetts, December 8th in Worcester, MA. The event is being put on by Shane Burke of the Mutiny Event Production Company, and if you haven’t been to a Mutiny event yet you absolutely need to make a point of doing so. I only wish that there was a way for me to make it down to Atlanta, GA for part of the Relaunch Tour, Kandi Kid Paradise on November 29th to see fellow team members Zoe & Rob VanWest throw down in the same booth as Hixxy (truly a Kandi Kid’s paradise.) Also taking the crowd by storm will be yet another member of the Kikwear family John Perihelion Bush out of TN. The event is being promoted by David PurePlur Williams and promises to blow all you lucky attendees right out of your Kiks (pun totally intended.) With Kikwear aligning themselves with some of the top tier EDM & Rave events all over the US and Canada expect the epic events to blow up the scene.
Me: What is your fondest memory of Kikwear?
Alex: “In 1997, a promoter for a local Rave in Los Angeles invited me and my team to his event. It was a large size venue and I took him up on his offer. What I’m about to describe is something I will NEVER forget. As I walked up to the front of the line to meet the promoter, I noticed a line of no less than 250 Kids waiting to get in. Before entering the party, I walked up and down the winding row of these kids. What I saw was absolutely astounding --- without a doubt, 3 out of 4 people in that line were wearing Kikwear pants. Now remember in the ‘90s, there were a lot of brands selling wide leg pants so we weren’t the only choice out there. When I finally walked into the party, I witnessed the same thing. There must have been close to 1,000 people wearing Kiks that were all tattered and seriously worn. I saw a lot of Kik pants that were custom made for that individual. Some had patches and screen prints. Others had extra fabric sewn into the side seams to make them even wider. That particular event is clearly one of the fondest memories regarding Kikwear. It was also extremely exciting to see the product on the shelves of many retailers, especially Hot Topic. Hot Topic was by far the company’s #1 account and they catered to our precise demographic. Without question, Hot Topic was a major reason for Kikwear’s vast success in the ‘90s when the Rave scene was gigantic.”

It seems like every pair of well-loved pair of Kiks I saw used to all be customized to some extent. The reflective panels and straps, bright neon patch work and custom piping was such a unique thing. Having a product that could stand up to the punishment while looking 100% one of a kind (with as little or as much modification as the owner wanted to put into them) was key. And boy did Kikwear deliver.

Me: What was the thing that made this amazing re-launch take off?
Alex: “Once we made an official announcement on our Facebook page that we were re-launching, the word spread fast all over the country. At first there was speculation that it was merely a rumor. By the time people realized it was really happening, our national street team helped to verify that fact. Within a few weeks, our logos were showing up on flyers. It didn’t take long for certain Kikwear posts to be shared in various groups that are tied to the Rave and EDM scene. All of a sudden blogs and stories were showing up all over the Internet about the Kikwear re-launch and now it is a hot conversation around the country. The support and dedication to Kikwear is really quite remarkable. My partner and I couldn’t be happier or more excited about this. It IS happening and the energy behind this reality is getting stronger by the day. Due to the news of the Kikwear reboot, we’re now considering bringing back Kikgirl as well. So there’s a lot of great stuff happening with the company and to have the opportunity to make a legitimate comeback is a very humbling experience that Team Kikwear is incredibly grateful for.”

So there you have it. Kikwear is coming back and will be a force to be reckoned with. As the countdown to re-launch ticks closer and closer I hope all of you are as excited as I am. Big things are in store for all of us old school and the new school nuts alike. So get ready to jump and groove all night long and revel in the glory of the return of the era of the phatts.

P.L.U.R. to all.
-Drew ‘Inkkie’ Ross